Background

The Indian economy has witnessed a surge in start-ups and new businesses in recent years. However, the pandemic has threatened to reverse the gains made in these years, and an unprecedented number of families have been pushed back into poverty. Developing and underdeveloped countries do not lack ambition or entrepreneurial energy. In fact, our country is brimming with ambitious youth who are eager to make it in the business world. The problem is the inability to channel this energy into collective entrepreneurship - it is vital that we harness this energy not only for the social and economic upliftment of underserved communities, but also to usher in a new generation of entrepreneurs committed to social impact, and working towards the resolution of pressing issues through their businesses. 

One domain where entrepreneurship can be used to effect meaningful change is in the arena of sustainability - as new businesses enter the Indian marketplace, particularly small and medium-sized enterprises, they have a valuable opportunity to capitalize on recent trends towards sustainability and decarbonization. By focusing of developing and marketing products and services with a minimal carbon footprint, and which simultaneously promote sustainable practices, this new generation of businesses have the opportunity to contribute to the most important fight of our lifetimes.
Source: 

https://www.wider.unu.edu/publication/poverty-entrepreneurship-and-development